About Us

 

Clementine began with a pause.
After years in a fast-paced advertising career, our founder hit burnout — a moment that forced her to slow down and reconnect with herself. That shift sparked something deeper: a decision to blend her passion for branding and self-care into something more meaningful.

Driven by curiosity and dedication, she spent four years immersed in the world of beauty and skincare — studying, experimenting, and learning. Clementine’s first batch was handcrafted in a humble Cairo kitchen, created with intention and care. It was the beginning of a brand that values simplicity, transparency, and impact.

Today, Clementine stands for clean, effective skincare that’s made for real life. We’ve grown from small batches to professionally developed formulas — yet we’ve never let go of what made us start.

We believe in fewer steps, better ingredients, and rituals that don’t overwhelm. Our products are made to work — not just look good.

Clementine is proudly homegrown. In a market flooded with overpriced imports, we wanted to prove that a local brand could match — and even exceed — the global standard. We are confident in what we make and honest about what goes into it.

At the heart of Clementine is a belief in self-awareness, not perfection. In creating skincare that supports how you live — not how you should look.

Clean. Minimal. Effective. For all.